E-commerceLive, public site
Happy Socks
Global fashion brand
A global fashion storefront in Nuxt: six languages, fifteen storefronts and pixel-exact design, kept fast under the weight of a real catalogue.
Results
34
Market and language variants
All from one codebase
6
Languages
Each with its own SEO signals
15
Storefronts
Including separate .au and .jp domains
The challenge
An international fashion brand sells across fifteen storefronts in six languages from a single codebase, runs campaign versions of its homepage and collections, and has to hold a design-led brand to the pixel. All of that had to happen without a large catalogue, heavy imagery and a dense set of commercial rules slowing the store down.
What mattered most
- 134 market variants, one codebase
- 2Pixel-exact to a design-led brand
- 3Fast with the full catalogue in play
What we built
01Performance
Performance under a real catalogue
Thousands of product images, variant logic, promotions, stock rules and market-specific pricing all sit on the path of a shopper who will leave if the page stalls. The work was keeping that path short and the payload disciplined with every rule still in play.
02Localisation
Thirty-four locales, one codebase
Six languages across fifteen storefronts, routed by market rather than duplicated per market. Currency, pricing, availability and copy resolve per locale, and the Australian and Japanese domains run on the same build instead of forks.
03Design
Pixel-exact to a design-led brand
People buy Happy Socks for how it looks, so the tolerance between design and shipped page was zero. Type, spacing, colour and motion match the design, and that fidelity survives every locale, where the same layout carries text of very different lengths.
04Campaigns
A homepage in several versions
Campaigns replace the hero, the messaging and the featured rails. The page is composed of swappable sections, so marketing can run several versions without a code change for each.
05Commerce
Collection pages that stay fast under filters
Category and collection pages carry the heaviest load, with large grids, filtering and variant imagery, and they are also where search sends people. They render usefully on the server and stay responsive as a shopper narrows the set.
06SEO
SEO multiplied by every market
Every locale declares hreflang for the others plus an x-default, with canonicals and metadata resolved per market. Structured data, crawlable server-rendered pages and clean URLs per storefront complete it.
The outcome
A storefront that sells in thirty-four market variants from one codebase, looks exactly like the brand designed it, and stays fast with the full catalogue in play.